by Post & Parcel
Singapore Post Limited (SingPost) clinched the top award in the Retail Customer Access category for its POPStation suite of services at the 16th World Mail Award 2015.
The company won the award for its system of more than 100 smart lockers which, with an average distance between POPStations of only 2.5km, is one of the densest networks in the world.
The award was presented at the Chateau du Lac in Belgium this week and is SingPost’s third consecutive year of receiving the coveted World Mail Awards, which are organized by Triangle Management Services. SingPost won in the eCommerce category in 2014 and for People Management in 2013. It had previously won the top award for Mail Quality.
The World Mail Awards, the annual “Oscars” of the mail and express industry, recognise the achievements and best practices within the postal and express sector. These awards are presented to postal operators or service providers worldwide, which have been reviewed by a prestigious panel of judges comprising Universal Postal Union (UPU) members, international postal industry leaders and users.
Dr Sascha Hower, Group Chief Operating Officer of SingPost said: “It is encouraging to receive this prestigious international accolade. It recognises our investment and pioneering efforts to innovate and provide an integrated retail platform. With our POPStations we are now delivering a seamless and more convenient online shopping experience for consumers. We want to make receiving parcels as simple as possible and hopefully delight our customers in the process. POPStations are part of our effort to provide consumers a multiplicity of touchpoints and enabling merchandise returns.”
Lim Ho Kee, Chairman of SingPost, added: “This World Mail Award recognises our unending quest for innovation, productivity and customer service to bring greater value to SMEs and retail customers. We continue to have grave concerns about mail revenue decline and encourage our people to seize opportunities and use IT to serve customers in new ways. Faced with challenges like e-substitution and lifestyle changes, SingPost is on a ‘burning platform’ and we need to transform and diversify our business to remain relevant. Hence, we embarked on our transformation in 2003 after listing. SingPost’s core competency in last mile delivery and trusted brand provide us a good foundation to grow the ecommerce logistics business in Singapore and the region. The POPStation is one such example where we lead and innovate the local ecommerce landscape with an intelligent set-up for parcel delivery and returns.”
POPStation offers consumers an alternative delivery and returns option for online purchases, demonstrating how online and mobility can help make their lives easier. Consumers can pick up or return their parcels at the times that suit them and the dense, island-wide coverage heightens the level of convenience. POPStation also helps enhance online shopping experience by allowing consumers who have concerns about providing credit card details to eMerchants on the internet to pay for their online purchases securely at the POPStation and collect them on-the-spot.
More POPStations will be rolled out across Singapore within the next few years as SingPost plans to increase the network of POPStations to 200, increasing availability for consumers even further. It also intends to expand its network of POPStations to include P-POPS (Personal POPStations) to meet the needs of small and medium-sized enterprises (SMEs) and individuals who want their own exclusive parcel locker system.